PromoChef

PromoChef Partners — Retail media & co-marketing across 32 European markets

Partner with PromoChef to reach high-intent grocery shoppers across Europe.

Founder-led · retail employee

Built by a supermarket employee who listens to shoppers every day.

Frédéric Curto has spent the last 5 years working as a general employee in a supermarket in Europe. His customers gave him the roadmap: impulse buying at aisle level, dinner-planning fatigue, and self-deprivation on special diets. PromoChef solves those three problems — and puts your brand at the center of the decision.

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Why partner with us

PromoChef recommends products inside real weekly meal plans based on local promotions. Your brand appears exactly when users decide what to buy.

32 launch countries
28 supported languages
Menu, Star, Extras, Anti-waste surfaces

Partnership formats

  • Retail chain spotlight with country targeting
  • Brand campaign integrated in recipes and shopping lists
  • Seasonal co-marketing operations
  • Sponsored placements by category or audience

What we can report

  • Views by country, language and placement
  • Clicks to product and retailer pages
  • Estimated basket influence on promoted items
  • Weekly recap with actionable insights

Who we partner with — 3 kinds of partners

Whether you sell a full store chain, a single hero SKU or promotional coupons, PromoChef has a placement tailored to your goals. Pick the profile that fits you best — you'll also see it as an option in the form below.

🏬 Retail chains

You run a supermarket chain (Carrefour, Delhaize, Aldi, Lidl, Colruyt…)

  • Sponsored placement of your weekly leaflet inside real meal plans
  • Country-level targeting with explicit "Sponsored" label
  • First-party data: what shoppers cook, what they add to basket
  • Weekly conversion reports vs organic baseline

🏷️ Product brands (FMCG)

You are a food brand (Philadelphia, Nutella, Danone, Barilla, President…)

  • Featured integration inside AI-generated recipes (breakfast, dinner, snack)
  • Category-based targeting (e.g. spreadable cheese, cereals, gluten-free…)
  • Seasonal campaigns (Back-to-school, Christmas, Ramadan, Summer BBQ…)
  • Basket lift measurement — how many baskets included your SKU after exposure

🎟️ Coupon operators & agencies

You run a digital couponing platform, cashback service or retail-media agency

  • Push seasonal coupon operations with measurable redemption uplift
  • Contextual triggers based on the user's meal plan & shopping list
  • White-label integration or feature toggle per market
  • Trust safeguard: editorial rankings remain separate from paid placements

Become a partner

Business contact: support@promochef.eu

Please include: company name, market, objective, budget range, and expected timeline.

Media kit: Open partner media kit