I'm Frédéric.
I'm 53.
I'm building PromoChef at night.

🎬 Where it started

For years, I wanted to build my own business but didn't know exactly what to do — with limited resources and trying to avoid heavy expenses like a physical store or expensive equipment. I wanted to build something meaningful, but I didn't know where to start.

I've worked in large-scale retail for years as a floor employee. I still work there today — I did not quit my job. PromoChef is what I build in the evenings and on weekends, after my day on the shop floor. It's my way of building something without gambling my family's life on it.

👂 What I hear every single day

Every week, walking through the aisles, the same 3 sentences come out of customers' mouths, over and over:

💡 The click

For a long time I just listened, not knowing what to do about it. Then one day I realized something obvious: I could build the very solution my customers were asking for. No investor needed. No physical store. Just a laptop, time stolen from sleep, and the insider knowledge that 5 years on the shop floor gave me.

I didn't quit my job to build PromoChef. I'm not a Silicon Valley cliché. I'm a 53-year-old employee building on the side, because that's what's actually possible in my real life.

🚀 What PromoChef is becoming

PromoChef is a mobile & web app that automatically generates your weekly meal plans from the real promotions of your favorite supermarket. Claude Sonnet 4.5 culinary AI, categorized shopping list, fridge Anti-Waste scanner, and strict respect for special diets.

🎯 What makes PromoChef different

There are already dozens of meal-planning apps out there. Here's what 99% of them don't have:

• Insider knowledge: I come from the shop floor, not from an MBA program.
• Real weekly promotions, not generic recipes disconnected from actual prices.
• 32 European countries from day one, with each country's local retailers.
• 5 strict diets respected: Classic, Lactose-free, Gluten-free, Vegetarian, High-Protein.
• A relatable founder: 53, employed, building alongside a day job.

🙏 Why join now

PromoChef is in pre-launch beta. Joining the waitlist today gets you:

• 15 days of FREE Premium on launch
• -€5 off your annual subscription for each friend you refer
• Priority access to every new feature
• That warm feeling of backing a project built by one solo founder pouring everything he's got into it

Want to reach out directly? Email support@promochef.eu — I read every message.